Adertising Agencies

List of chapters Advertising3 Industry Snapshot4 Nature of the Industry5 Media7 In-film advertising9 Work Environment10 Personal characteristics11 Employment avenues12 Public help advertising12 Regulation13 Copyright14 Advertising Agency15 History of advertisement agency17 Advertising Process19 Typical work stream in agency19 Types of publicizing agencies20 The elements of a promoting agency:23 The Benefits of Using an Advertising Agency23 Advertising Agency's Role24 Services offered by advertisement agency25 Departments and Personnel28 Account Services/Account Management28 Record organizer/Director28 Account Supervisor29 Account executives29 Creative department30 Art Directors30 Copywriter31 Digital Studio34 DTP Artist34 Visualizer34 Media Department35 FUNCTIONS OF THE MEDIA DEPARTMENT35 Marketing Research Department37 Creative Services Department38 Event Management and Promotion department38 Traffic Manager (framework administrator)38 Radio and TV Broadcast Production Department39 Print Production Department40 Agency Personnel41 Production Team41 Storyboard artist41 Graphic designer42 Advertising interns43 Job Positions and Earnings44 Agency Compensation45 Effect of innovation on advertising46 Common programming utilized by promotion agency47 Adobe Photoshop48 QuarkXPress48 Autodesk Maya49 Adobe Flash50 CorelDRAW51 Computer-supported structure (CAD)52 Famous publicizing organizations in world53 Ogilvy and Mather India54 Overview54 Network55 Key people56 Services offered56 Major Clients57 Indian advertisement legends58 Large versus Little Agencies62 Workforce for advertisement agency63 Study/Training and Advancement64 Courses/Institutions66 Future68 Outlook69 Myth: An organization consistently assists with selling a product70 Case study71 Advertising creative75 Conclusion76 Bibliography and Webliograpy77 Publicizing Advertising, as a rule, is the advancement of products, administrations, organizations and thoughts, normally performed by a distinguished support. Advertisers consider publicizing to be a piece of a general limited time methodology. Different segments of the limited time blend incorporate exposure, advertising, individual selling, and deals advancement. Publicizing includes the procedure where in a back rub is structured to advance an item, an idea, a thought or even an assistance. The idea of publicizing has expected a unique structure with the utilization of the different vehicles of correspondence. From the paper, magazines, banners, neon and fluorescent billboards, announcements to the business on TV, laser shows to expanded skyscraper figures and articles, promoting has made considerable progress. The work is impressive as it leads a procedure expected to draw in, adjust, change and impacts general supposition. From the neighborhood business to worldwide firm and all need to publicize. While legislators, social associations, government exceptional gatherings need to promote their saying, national aircrafts, auto portable makes, food and buyer products makers need to arrive at the customer. Master items and administrations are frequently publicized through exchange magazines and displays. Of late mail-shots, handbill dissemination, uncommon offers have gotten exceptionally well known. There are as yet different methods of publicizing. There are window shows, show on phone indexes, travel sign on transports, light banners, flags, and so on. Publicizing through the electronic media has been maybe the most mainstream medium. Publicizing, as a viable medium, utilizes an assortment of methods to make viable commercials. A fundamental intrigue is at the core of promoting. Mottos and item characters are made to grab the eye of the watchers. Most winning commercials would include genuine data with enthusiastic intrigue. The promoting business has three significant segments. †¢ Business or association which wishes to publicize, †¢ Media which gives the medium to promoting and †¢ Ad-organization which makes the advertisement to suit the need of the firm. Promotion organizations fluctuate in the size and turnover. In any case the way toward making a promotion continues as before. The yearly consumption on the publicizing has been to the tune of Rs 8000 crores and the figure could be higher. USA has anticipated media spending on publicizing on the net to roughly $7700 by the turn of the century. The extension for promoting experts absolutely shows an upward pattern. Industry Snapshot According the Advertising Age's 2002 Agency Report, the world's six biggest publicizing organizations represented more than 65 percent of $39. 28 billion spent on promoting worldwide in 2001. Yet, the promoting business has endured during the main long periods of the 2000s. The economy decay before and exacerbated by the psychological oppressor assaults of September 11, 2001 has been supported by the progressing strife with Iraq. As a marker of the relaxed interest for publicizing administrations, promoting organization business tumbled to a little more than 180,000 in December 2002, down from a normal work of 194,400 of every 2001 and 182,400 of every 2002, speaking to the biggest decay since 1991. Promoting organizations are principally answerable for two capacities. The first is the creation of promoting materials as composed duplicate, craftsmanship, designs, sound, and video. The second is the key situation of the completed inventive item in different news sources, for example, periodicals, papers, radio, and TV. Promoting offices can be found all through the United States, with the best rate situated in enormous urban areas. Many have central command in New York and field workplaces in Chicago, Los Angeles, San Francisco, Atlanta, Detroit, and other significant zones of business so as to be near customers. In spite of the fact that the bigger organizations are all the more regularly referenced in the media and in exchange distributions, the business is entirely contained littler offices, numerous with just a couple of principals. Industry bservers credit lower overhead, enhanced administrations, eagerness to suit change, and an enterprising demeanor for the accomplishment of littler, boutique offices. The same number of customers have started to concentrate on an assortment of types of showcasing interchanges, promoting offices have needed to look past regular media-based publicizing. Publicizing spending plans mirror this move, with extra dollars being reserved for retail location advanceme nts, advertising, and a significant passage into the media mixâ€the Internet. Changing socioeconomics and a wise American buyer were the main impetuses behind these elective types of promoting interchanges. Some industry chiefs have anticipated that promoting offices should enlarge their essential profession and change their longstanding remuneration framework dependent on commissions. Understanding the requirement for â€Å"integrated advertising services,† numerous organizations have reacted by offering advertising, post office based mail, special, and Internet administrations. Nature of the Industry Firms in the publicizing and advertising administrations industry plan commercials for different organizations and associations and configuration crusades to advance the interests and picture of their customers. This industry likewise incorporates media representativesâ€firms that sell publicizing space for distributions, radio, TV, and the Internet; show advertisersâ€businesses occupied with making and structuring open showcase promotions for use in shopping centers, on announcements, or in comparable media; and regular postal mail sponsors. A firm that buys promoting time (or space) from news sources, from that point exchanging it to publicizing offices or individual organizations straightforwardly, is viewed as a media purchasing office. Divisions of organizations that produce and spot their own promoting are not viewed as a feature of this industry. Most promoting firms spend significant time in a specific market specialty. A few organizations deliver and request open air promoting, for example, announcements and electric presentations. Others place promotions in transports, metros, cabs, air terminals, and transport terminals. Few firms produce ethereal promoting, while others appropriate brochures, handbills, and free examples. Gatherings inside organizations have been made to serve their clients’ electronic promoting needs on the Internet. Online commercials interface clients to a company’s or product’s Web website, where data, for example, new item declarations, challenges, and item indexes shows up, and from which buys might be made. A few firms are not engaged with the formation of promotions by any means; rather, they sell publicizing time or space on radio and TV channels or in distributions. Since these organizations don't deliver publicizing, their staffs are for the most part deals laborers. Organizations regularly hope to promoting as a method of boosting deals by expanding the public’s presentation to an item or administration. Most organizations don't have the staff with the vital aptitudes or experience to make compelling ads; moreover, many promoting efforts are impermanent, so managers would experience issues keeping up their own publicizing staff. Rather, organizations ordinarily request offers from promotion offices to create publicizing for them. Next, advertisement offices offering their administrations to the organization regularly make introductions. In the wake of winning a record, different offices inside an agencyâ€such as imaginative, creation, media, and researchâ€work together to meet the client’s objective of expanding deals. Across the board advertising administrations firms can impact how organizations, governments, and foundations decide. Frequently working in the background, these organizations have an assortment of capacities. When all is said in done, firms in advertising administrations exhort and execute open introduction techniques. Firms in advertising administrations offer at least one assets that customers can't give themselves. Normally this asset is mastery as information, experience, extraordinary aptitudes, or inventiveness; yet now and again the asset is time or work force that the customer can't extra. Customers of advertising firms incorporate a wide range of b

Indian Restaurant Case Study Essay

Porter’s five powers model will assist us with determining in what ways this new pursuit will utilize it when thinking about business methodology and its effect. 1. Purchaser power: Buyer power is high when purchasers have numerous options from whom to purchase, and low when there are not many. As a supplier of the item or administrations, we ought to consistently wishes to lessen purchaser power. For this endeavor the purchaser force will be low on the grounds that there is no other Indian café here. Furthermore, the undertaking will monitor the clients who make their visit frequently to the café through loyalties programs, number of times Mastercard being utilized and so on and it isn't plausible without enormous â€scale IT frameworks. 2. Provider power: provider power is high when purchasers have not many options from whom to purchase. As a client of other provider associations, you need to expand your purchaser power. Here, IT assumes a fundamental job in uniting purchaser provider through web, IT-empower B2B e-commercial centers and so forth. For this business the provider force will be low. We can make an upper hand by finding elective flexibly hotspots for the association. 3. Dangers of substitute item or administrations: It is high when there are numerous options in contrast to an item or administrations, and low when there are scarcely any choices from which to pick. In a perfect world, we need it to be in the association in a market in which there are not many substitutes for the items and administrations. In this endeavor on the off chance that we talk about the accessibility of the Indian food around there, the danger of substitute is low. Be that as it may, rivalry can be given other cheap food chains like McDonalds, Wendy’s, domino’s and so forth. Here we can take its assistance by offering quick types of assistance to our clients by the assistance of taking request on the web, pass through and so forth 4. Danger of new participants: The danger of new contestant is high when it is simple for new contenders to enter a market, and low when the passage isn't simple. Here the danger of new participant in this specific kind of business is low since it required high venture, association of hazard before the other inexpensive food chains and so forth 5. Contention among existing contenders: It’s high when rivalry is savage in the market and low when rivalry is progressively self-satisfied. Here there is no current contender undoubtedly. Yet at the same time we can get rivalry from other inexpensive food chains who have just settled themselves in the market. BUSINESS INTELIGENCE Business insight is an information about your clients, rivals, colleagues, serious condition, and your inside tasks that enables you to make successful, significant, and key business choices. It is an IT applications and instruments that help the business knowledge inside an association. The target of BI is to improve the practicality and nature of the contribution for dynamic by assisting information laborers with understanding the a) Capabilities accessible in the firm. b) Trends and future headings in the business sectors. c) Actions of contenders and usage of these activities. d) Economic, political, social, and administrative conditions in which the firm contends. Here BI will help us in getting information about contenders; future possibilities of the business and henceforth will help us in efficiencies and bringing down expense in inward tasks of the café. Through BI we can discover the business techniques which must be inferred later on if café faces an opposition from other eatery or inexpensive food chains. It is realized that BI frameworks give significant data and information at the ideal time, in the correct area, in the correct structure. Client RELATIONSHIP MANAGEMENT A client relationship the board utilizes data about clients to pick up experiences into their necessities, needs, and conduct so as to serve them better. Clients connect with organizations from multiple points of view, and in every collaboration ought to be simple, and blunder free. It’s extraordinary for a client to change organizations in the wake of having a terrible encounter. The objective of CRM is to constrain such negative connections and give clients great encounters. Its assumes significant job in the business likes food industry on the grounds that once client have a terrible involvement with it he will never prefer to return. So we should deal with the nature of the food and great client support. Not just this we ought to likewise deal with different offices which is to be given to them like accessibility of the wi-fi inside the premises so they can accomplish there work on the web, presently here IT assumes its job. We can likewise give offices like free home conveyances, taking request on the web and they can book the table ahead of time to hold any sort of social occasion like graduation day, valentine day, birthday celebrations and so on. IT will assist us with enhancing input from the client and accordingly meet their necessity most definitely, and they can likewise offer proposal to improve further. Flexibly CHAIN MANAGEMENT Flexibly chain the board will assume significant job in this endeavor. IT will help us in uniting huge system of providers. Here, in café business we need to take exceptional consideration about the nature of materials to be utilized. Gracefully chain the executives will help us in following appearance the date of the material, expiry date of it, likewise help in following stock and data about crude materials and their providers. Such a large number of materials close by implies that a lot of cash is tied up in stock and furthermore expands the danger of out of date quality, particularly on account of short-lived merchandise. Too scarcely any materials close by are bad either. So to stay away from that circumstance we can utilize in the nick of time (JIT) approach. It will help us in decreasing holding cost. TO REACH TIPPING POINT To reach tipping point in this endeavor, the primary spotlight would be on consumer loyalty and the nature of the food since client needs esteem out of the cash spent and it they get that esteem it will continue bringing them. It tends to be finished by utilizing separation methodology and IT will assume significant job in this. We need to do arranging, actualizing and controlling of the tasks to fulfill client necessity as proficiently as could reasonably be expected. We need to deal with the development and capacity of crude materials, in-progress stock and this should be possible with assistance of IT. Staff will likewise assume a significant job in coming to the tipping point. We will search for profoundly gifted and experienced staff for this. Critically, this would be offered to the clients at a sensible cost.

NEW Student Photo Series 2012 COLUMBIA UNIVERSITY - SIPA Admissions Blog

NEW Student Photo Series 2012 COLUMBIA UNIVERSITY - SIPA Admissions Blog Each year students from close to 100 different countries enroll at SIPA.   For the past few years we have encouraged new students to submit pictures for publishing on the blog and it has been a great success.   New students, now is your time.   You may submit photos of anything you wish.   Travel photos, artistic photos, event photos, photos of yourself . . . anything you wish to share.   We will then post them to this blog for all to enjoy. We have Photoshop so your photos may be re-size as necessary so you don’t have to worry about size.   We typically post 2-3 photos per student so the maximum number to send along for consideration should be no more than five. To participate simply send along your photos as attachments to this address: sipa_new@columbia.edu.   We will try to post everyones submission but it may take a while for us to get to all of them so we appreciate your patience. Please include the following when submitted your pictures: Your Name Your Degree Program (MIA, MPA, MPA-DP) Where the photo was taken A brief description of the photo

Evolution Of Human Resource Management - 1263 Words

Introduction Human resource management (HRM) recognized by most organizations today as contributing strategically important functions, which contribute towards their success. Exploring HRM’s beginnings will provide insight regarding progression and development of previous practices leading to current human resource management processes and its future challenges in Canadian healthcare organizations. Prior to the 1900s, Anastakis (2006) indicates the existence of diminutive businesses that fabricated â€Å"farm implements, tools and other metal goods,† (First Industrial Revolution in British North America: 1780s to 1860s section, para 2), while ameliorations made in other areas such as â€Å"brewing, milling, textiles, and†¦show more content†¦Over time and through the introduction of the worker coalitions or unions, companies realized that they had to reorganize their approach to, and treatment of, their workforce. No longer responsible for just maintaining re cords of employees, the personnel department evolved and started substituting an authoritarian or patriarchal style with more enterprising methods that took into account the needs and aspirations of their workers, as outlined by Schwind et al., (2013). The responsibility for working with the unions also became part of the personnel department’s function and its name became interchangeable with the title â€Å"industrial relations department† (Schwind et al., 2013, p. 48), to mirror these additional responsibilities. Moreover, between the years â€Å"1960 to 1970† changes to the law governing employees’ job environment, salary, security, and well-being are implemented. This gave the personnel department sway over specific areas within the company, such as manufacturing, financial affairs and the advertising administrators as depicted by Schwind et al. (2013). Evident in the literature of the 1980s consideration is given, and focus directed, towards human resources and planning. Dyer (1983) for example, encourages the utilization of conventional and extensive methods of human resources and enfolding these into the â€Å"strategic planning process†Show MoreRelatedEvolution Of Human Resource Management1046 Words   |  5 PagesUniversity â€Æ' Evolution of Human Resource Management The evolution of Human Resource Management has transitioned from a very simple administrative function to a very multifaceted strategic function that still includes administrative, operational, and strategic tasks in the organization. In the beginning of Human Resource Management, the roles of Human Resource personnel was mainly just to hire employees, deal with compensation, benefits, legal issues, and the firing of employees. Today, Human ResourcesRead MoreEvolution Of Human Resource Management2149 Words   |  9 PagesAccording to Merriam-Webster, the term human resources started in the 1960s and is defined as â€Å"a department within an organization that deals with the people who work for that organization† (Human Resources, n.d., p. 1). In this assignment I will discuss the evolution of human resource management, workplace trends affecting human resources, strategic positioning of HR, the major objectives of human resource planning, key tools HR managers utilize to improve performance, and the challenges forRead MoreEvolution Of Human Resource Management Essay974 Words   |  4 PagesEvolution of Human Resource Management Administrative Functions The objective of the Human Resource Department is to design management systems to ensure human talent is maximized to effectively and efficiently achieve organizational goals. HR has seven functions that are intertwined. These functions are global, environmental, cultural geographic, political, social, legal, economic, and technological. Human resource management has the potential to drastically impact the success and effectivenessRead MoreEvolution of Human Resource Management7638 Words   |  31 PagesGROWTH AND GLOBALIZATION: EVOLUTION OF HUMAN RESOURCE MANAGEMENT PRACTICES IN ASIA ARTHUR YEUNG, MALCOLM WARNER, AND CHRIS ROWLEY In this introductory note, we offer an overview of how human resource management in Asian countries and corporations is evolving in the face of rapid business growth and integration into the global economy and we describe how the articles in this Special Issue contribute to new knowledge and insights regarding key issues, challenges, and evolution in the field of HRM in AsiaRead MoreEvolution Of Human Resource Management1959 Words   |  8 PagesIntroduction Human resource management has been an evolving discipline since its creation. Societal influences, organizational demands, and technological advances have all affected the role human resource managers play in an organization. This case study will recount the history and evolution of human resources from performing purely administrative tasks to becoming a strategic leadership partner, examine the main objectives of human resource management, the current trends influencing the disciplineRead MoreEvolution Of Human Resource Management2625 Words   |  11 Pagescovers the evolution of human resource management and discusses current issues and trends in the field. Changes in orientation, such as changes from personnel to human resources, administration to management, and human relations to organizational effectiveness, are covered. Utilizing the concepts and technology described can greatly improve the effectiveness of any human resources department. Ideas for future research and pra ctice are also suggested. â€Æ' Evolution of Human Resource Management KeyRead MoreEvolution of Human Resource Management in the Past Decade683 Words   |  3 PagesAbstract The paper discusses how the field of Human Resource Management has evolved over the past decade. It also highlights the specialized areas of Human Resource Management that are providing great opportunities for college students to pursue a career in Human Resource Management The field of human resource management has evolved a great deal over the past decade. Systems are far more sophisticated than they used to be which has allowed many improvements as the flow of information is muchRead MoreHuman Resource Management And The Bureaucratic Era1222 Words   |  5 PagesHuman Resource Management is a vital function in any organisation and operates in legal and social environments that are becoming increasingly complex. It is defined as the process and practice of managing and advising executives on staff recruitment, selection, retention and development (Clegg, Kornberger Pitsis 2011). In the post-bureaucratic era, these management styles have altered to cater towards satisfying employees through intrinsic rewards by providing pride, relationships, meaning andRead MoreGary Dessler Human Resource Management 14th Edition1672 Words   |  7 PagesGary Dessler Human Resource Management 14th Edition.pdf Download Gary Dessler Human Resource Management 14th Edition.PDF Now Gary Dessler Human Resource Management 14th Edition - Are you looking for ebook gary dessler human resource management 14th edition PDF? You will be glad to know that right now gary dessler human resource management 14th edition PDF is available on our online library. With our online resources, you can find gary dessler human resource management 14th edition easily without

Shirley Jacksons The Lottery - 888 Words

Symbolism is a powerful device in fiction and writers frequently turn to it in overt and subtle ways. Sometimes a time or place is symbolic of a state of being, just as ordinary objects may take on greater meaning because of what they represent: themselves, but also a condition, feeling, or manifestation of something of great importance to a character. It is also possible, however, for symbolism to expand in a way that actually provides the foundation of a work, and this is the case in Shirley Jacksons â€Å"The Lottery.† In essence, Jackson has something disturbing to say about humanity and the force of tribal ritual. To that end, she creates a world that is itself wholly symbolic, even as there are smaller elements of symbolism within it. She also develops suspense based very much on the expansive symbolism of the environment. In â€Å"The Lottery,† Jackson gives evidence of how symbolism may be utilized to make a reality entirely on its own, and present a parti cular idea. The way in which Jackson chooses to rely on symbolism as the foundation for her story is evident in the beginning of the story. Some facts are related; the date is provided, there is a time set for the lottery, and children are free from school and able to attend. These are elements of the â€Å"real world,† grounded in common knowledge and which give a sense of solidity to the scene. Whatever is happening, it is happening in a normal, American setting or community, and the normal laws of date,Show MoreRelatedShirley Jacksons The Lottery736 Words   |  3 Pagesjudge a book by its cover† could not be truer than with Shirley Jackson’s short story, â€Å"The Lottery†. Jackson’s title for the short story is in fact ironic leading the reading to assume the story to be cheerful and jolly, an assumption that could not be more wrong. â€Å"The Lottery† is about an annual lottery draw in a small town in New England. A tradition that has continued to be practiced for seventy years by the townspeople. This is not the lottery as we know it consisting of money, but the opportunityRead MoreShirley Jacksons The Lottery572 Words   |  3 PagesShirley Jacksons The Lottery   Ã‚  Ã‚  Ã‚  Ã‚  Shirley Jacksons The Lottery is an excellent example of an allegorical short story. In this story, the reader learns of a towns lottery that takes place once a year, every year. It has been a tradition in this small rural town for many years and the villagers never question these activities, they just blindly go along with it. But what the reader doesnt know is just what kind of prize the winner is going to obtain. Jacksons use of symbolism is shownRead More Shirley Jacksons The Lottery 946 Words   |  4 PagesShirley Jackson is said to be one of the most â€Å"brilliant and influential authors of the twentieth century.† â€Å"Her fiction writing is some of the most important to come out of the American literary canon.† (http://shirleyjackson.org/Reviews.html) Jackson wrote many short stories and even some books. They are more on the dark, witchlike side, however. Kelleher explains that Jackson stated in some interviews that she practiced magic. No one really knows if she was serious while practicing witchcraftRead More Shirley Jacksons The Lottery Essay947 Words   |  4 PagesShirley Jacksons The Lottery   Ã‚  Ã‚  Ã‚  Ã‚  The setting in a story helps to form the story and it makes the characters become more interesting. There are three main types of setting. The first is nature and the outdoors, second is objects of human manufacture and construction and the third is cultural conditions and assumptions. These three things help the reader to understand the characters better in Shirley Jacksons The Lottery;.   Ã‚  Ã‚  Ã‚  Ã‚  The Lottery; is started out by being described as TheRead MoreIrony In Shirley Jacksons The Lottery863 Words   |  4 PagesCaleigh Bishop English 101 October 10, 2017 Formal Essay I The Many Instances of Irony in â€Å"The Lottery† In Shirley Jackson’s short story â€Å"The Lottery,† she uses many examples of irony. Irony is the use of words that are the opposite of their usual meaning or what is expected to happen. The use of irony plays an important role in delivering Jackson’s sarcasm. The author holds our attention all throughout the story and builds our suspense by using irony with the characters and events that take placeRead MoreAnalysis Of Shirley Jacksons The Lottery954 Words   |  4 Pagesthe authors message. Shirley Jackson’s â€Å"The Lottery† displays a masterful usage of literary elements to better convey Jackson’s general purpose, such as through the deep symbolism and underlying theme; however, Jackson’s true provocation of emotion is accomplished through her quintessential use of point of view. The objective point of view is indispensable within â€Å"The Lottery† because of the creation of suspense, drama, and irony. To begin with, the first reason why Jackson’s objective point of viewRead MoreAnalysis of Shirley Jacksons The Lottery490 Words   |  2 Pages In Shirley Jackson’s â€Å"The Lottery,† the theme of the story is dramatically illustrated by Jackson’s unique tone. Once a year the villagers gather together in the central square for the lottery. The villagers await the arrival of Mr. Summers and the black box. Within the black box are folded slips of paper, one piece having a black dot on it. All the villagers then draw a piece of paper out of the box. Whoever gets the paper with the black dot wins. Tessie Hutchinson wins the lottery! Everyone thenRead MoreAnalysis Of Shirley Jacksons The Lottery1303 Words   |  6 Pagespowerful force (qtd. in AZQuotes). In Shirley Jacksons chilling story The Lottery, a town celebrates a special custom of stoning people to death every year. Jackson perfectly depicts a possible event that may occur from blindly following tra dition without evaluating the purpose or usefulness of it in the first place. Jackson’s use of plot, theme, and symbolism reveal the evil reality of blind faith, tradition, and their consequences. Initially, Jackson’s twisted plot reveals the infinite, viciousRead MoreResearch Paper on Shirley Jacksons â€Å"The Lottery†1141 Words   |  5 PagesShirley Jacksons â€Å"The Lottery† is a short story about the annual gathering of the villagers to conduct an ancient ritual. The ritual ends in the stoning of one of the residents of this small village. This murder functions under the guise of a sacrament that, at one time, served the purpose of ensuring a bountiful harvest. This original meaning, however, is lost over the years and generations of villagers. The loss of meaning has changed the nature and overall purpose of the lottery. This ritualRead MoreAnalysis of Shirley Jacksons The Lottery Essay776 Words   |  4 Pagesâ€Å"The Lottery† is a short story by Shirley Jackson, first published on June 26, 1948. The story was initially met with negative critical reception due to its violent nature and portrayal of the potentially dangerous nature o f human society. It was even banned in some countries. However, â€Å"The Lottery† is now widely accepted as a classic American short story and is used in classrooms throughout the country. Jackson’s story takes a critical look at what can result when the customs and laws that govern

The Book of Genesis vs. the Epic of Gilgamesh Free Essays

Two Different Books with Similar Stories The Book of Genesis and The Epic of Gilgamesh have many clear similarities. One major, noticeable similarity is that in both stories, there are flood legends. There is the legend of Noah and the Ark in The Book of Genesis and the story of Utnapishtim in The Epic of Gilgamesh. We will write a custom essay sample on The Book of Genesis vs. the Epic of Gilgamesh or any similar topic only for you Order Now In both stories, a higher power wants to wipe out the human race and decides to save one person who is then assigned to build an ark to hold himself, his family, and one of each animal. There are also many specifics about this flood that the two stories have in common, not just the basis of the tale. For example, both stories tell of a long storm. In The Epic of Gilgamesh, it says: â€Å"Six days and seven nights the wind and storm† (Gilg. Tabl. XI, 127). In The Book of Genesis, it says: â€Å"rain fell upon the earth forty days and forty nights† (Gen. 7:12). In both cases, the story is specific about the number of days the storm lasted. Noah and Utnapishtim make sacrifices to their respective higher power– Noah to God and Utnapishtim to Enlil. In the story of Noah and the Ark, it says that he â€Å"†offered burnt offerings on the altar† (Gen. :20) which is a sacrifice to God. In the story of Utnapishtim, it says that he â€Å"offered a sacrifice† (Gilg. Tabl. XI, 155) by pouring a libation to Ea, which is a form of spiritual sacrifice. These stories do not exist for entertainment, they serve the purpose of teaching people lessons about humankind and God or the gods. These flood legends tell us about a couple of different religious beliefs of the ancient people, one being that people are instinctually bad. A higher power wanted to wipe out the human race in both legends because humans were doing wrong. If humans were good by nature, the higher powers would not have wanted to destroy them all. The stories of these floods also show flaws in the high powers. Usually the gods or God are considered to be perfect, but in this story we see that the higher powers do indeed make mistakes. They made the mistake of creating an earth populated by flawed people. This is important because it shows that not even God or gods can achieve perfection, and humans certainly cannot. Even though this still makes the gods better than humans, no one is perfect. These two stories are also very similar in their views of humans versus animals. In both stories, the higher power assigns a man to build this ark and lead a new world with his animals. This shows his authority over the animals. Since he and his family are intended to be the only humans after the flood kills everyone else, this makes the humans the leaders of the living beings. The stories send a clear message that humans are above animals and humans have power over all animals. This tells us that animals are not viewed as equals and certainly do not receive the same respect as humans in either culture. This explains why people eat meat, have pets, farm, or anything else humans do to control animals and establish a higher power over them. Although there are very major similarities between The Epic of Gilgamesh and The Book of Genesis, there are also many differences. One of the main differences is the attitudes about sex. In The Epic of Gilgamesh, Gilgamesh sleeps with all of the women in the town that he rules. Also, after a successful journey with Enkidu, they reward themselves by having sex with prostitutes. Prostitutes are also seen as mystical and powerful. Even more different from the other story is that the gods in The Epic of Gilgamesh sleep with human beings. Sex is much more common and casual in this story. Also, because it is provided to the warriors as a reward for a successful journey, it makes sex almost a trophy. Overall, this tale makes sex out to be a spiritual, powerful, and pleasurable action. This is very different from The Book of Genesis. In The Book of Genesis, sex is not for pleasure. People are not supposed to have sex until marriage, and it is mainly for the purpose of procreation. This is very different from The Epic of Gilgamesh in which Gilgamesh sleeps with many women while unwed. The difference in sexual attitudes in the stories exemplifies how sex is viewed differently in different cultures. Some may see it as a form of pleasure, while others view it as a means for creating children. Another minor difference between the stories is the idea of immortality. In both stories, all humans are born mortal. Although Gilgamesh is 1/3 god and 2/3 human, he is still mortal because he can be killed. In The Epic of Gilgamesh, Utnapishtim is given immortality by the gods before flooding out the human race. However, in The Book of Genesis, God does not give anyone the gift of immortality. This shows how the Christian culture believes that humans are far less powerful than God and they can never be anywhere near as strong and wise as Him. In The Epic of Gilgamesh, humans can be granted special powers by the gods, and Gilgamesh himself is part god. This puts far less emphasis on the division between humans and gods than The Book of Genesis. The obvious similarities between The Epic of Gilgamesh and The Book of Genesis tell us that the people of the world coming from different cultures still have many mutual beliefs. The similarities in the stories also show how important these stories are to people, since the beliefs are so widespread that multiple different variations of the stories have been written. It is clear that the people of the ancient world believed that the world was created by a higher power in a number of days, that a higher power created the human race, humans are very flawed, and many other mutual beliefs that can be found in The Epic of Gilgamesh and The Book of Genesis. How to cite The Book of Genesis vs. the Epic of Gilgamesh, Essay examples

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The purpose of the tow worthy survey was to ensure that all loose items on the barge are secured to be able to withstand the forces that could be experienced on the sea passage and that both the tug and barge were sea worthy. The surveyor took rounds daily to have a look at the existing conditions and to outline his expectations/requirements. The Fortuna had been in ZPMC shipyard since December 2010, for the fitting of a new stinger, and due to the long duration of stay in dry-dock the scope and volume of work required for the sea securing was quite large. Each anchor also has a towing pennant and a cylindrical buoy for the AHT to recover and place the anchor at the next planned location. The locations and layout of the anchors are all pre-planned. The below pictures give a brief idea of the pipe laying procedure: 1. Pipe storage area on main deck and first pipe laying firing line. We will write a custom essay sample on Ship Visit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pipe laying gallery. Pipe laying firing line on main deck. Anchor bouys. Anchors. Main deck area for pipe storage. 2. Entrance of pipe into pipe laying gallery. 3. From this track the pipes are horizontally transferred onto the main pipe laying firing line. 4. Starting of pipe laying firing line in pipe laying gallery. 5. Pipe laying firing line in pipe laying gallery. 6. Tensioners/pipe clamping sets (2 ) numbers are located at the end of the pipe firing line, their purpose being to steady and align the pipes prior being lowered onto the sea bed. 7. Exit from tensioners onto stinger. 8. The pipe laying gallery also has a 250T winch, which is meant for the recovery of pipe from the sea bed to commence new connections or to lay down a sealed pipe connection on the seas bed if operations are ceased say due to say bad weather. 9. Anchor winches. 10. Anchor wire sheave assemblies on main deck. 11. Recessed areas for anchor wire sheave assemblies on main deck. 12. (6) nos pipe recovery winches on starboard main deck meant for recovery of pipe sections in need of repairs. Recovery winch. POSH Constant: Post Constant is the AHT that will tow the Fortuna to the project site and also work with her on the project over the next (2) months, photographs of the tug as attached. 1. Posh Constant 2. Posh Constant rear view. 3. Towing connection. 4. Tiger wire Towing connection. Main towing wire 5. Towing connection. 6. Towing connection. Final Departure